![]() This season, the Cavs acquired four players (George Hill, Rodney Hood, Larry Nance Jr. Only three other players remain from the Cavaliers roster that won the NBA championship in 2016 (Tristan Thompson, Kevin Love and J.R. The blackout is also James' way to lead his team and live out the behaviors he feels lead to improved results. But he understands that when it comes to playoff time, this is our bread and butter. Throughout the course of the season, 82 games is so long. He gets everyone else focused, in the right mindset. "Coming into practice, he's a lot more focused. "A lot of the smiles are gone," Cavs head coach Tyronn Lue said. But once the playoffs roll through, he's not just well-rested, he's laser focused. James says he has changed his sleep patterns this season and that it's been a boon to his success in his 15th year. LEBRON ZERO DARK THIRTY MEANING SERIESFilling that void is a renewed sense of urgency-a recognition that any series is just four games from being over. There is a decrease in levity, his silly Halloween parties being nothing but distant memories. ![]() Those who have been able to watch James' "Zero Dark Thirty-23" period up close speak of his increased focus on and off the court. "Not during this time, this is when I lock in right now, and I don't need nothing creeping into my mind that don't need to be there." "There's too much nonsense out there," he said in 2015, per the Associated Press (h/t USA Today). James said it was a way for him to block out noise. James, who didn't use social media publicly until 2010, started his postseason blackouts in 2012, one year after his Miami Heat were eliminated in the NBA Finals by the Dallas Mavericks.
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